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Paramount CEO denies lawsuit is about market share Salman Khan Takes Complaint to National Consumer Disputes Redressal Commission After Jaipur Court Issues Warrants
** Bollywood actor Salman Khan has moved to the National Consumer Disputes Redressal Commission (NCDRC) after a Jaipur court issued bailable warrants against him over alleged unfair proceedings related to his endorsement of “Rajshree Elaichi.” Khan’s representatives argue that coercive actions were unjustly taken against the actor, who claimed he was not aware of the orders due to lack of proper service. The case revolves around a complaint filed by an advocate against Rajshree Pan Masala and Salman Khan, alleging breach of the Consumer Protection Act through surrogate promotions for “Rajshree Elaichi.”
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Bollywood actor Salman Khan has lodged a complaint with the National Consumer Disputes Redressal Commission (NCDRC) over alleged unfair proceedings by the Jaipur District Consumer Commission related to his endorsement of “Rajshree Elaichi.” This move follows the district commission’s decision to issue bailable warrants against Khan for purportedly failing to comply with its direction to stop misleading advertisements associated with the product.
Khan’s representatives argue that the actor was not properly served with copies of the district commission’s orders, despite media reports circulating the details. Senior Advocate Ravi Prakash submitted that coercive actions were unjustly taken against the actor, who claimed he was not aware of the orders. This assertion was based on the fact that Khan did not receive official copies of the orders as required by law.
The case is rooted in a complaint filed in December 2025 by advocate Yogendra Singh Badiyal against Rajshree Pan Masala and Salman Khan, who functioned as a brand ambassador for the company. The advocate argued that advertisements promoting “Rajshree Elaichi” effectively acted as surrogate promotions for pan masala and therefore breached the Consumer Protection Act.
The district commission intervened on January 6, 2026, by passing an ex parte interim order that required respondents to cease misleading advertisements until they filed their reply. Khan’s petition suggests that this order was made without his prior knowledge or notice. The development sets the stage for further proceedings in the case.
This latest development has brought attention to the controversy surrounding Salman Khan’s endorsement of “Rajshree Elaichi.” The case will continue at the NCDRC following Khan’s plea.
This is a developing story. Stay tuned for more updates.
This is a developing story. Stay tuned for more updates.
This is a developing story. Stay tuned for more updates.
This is a developing story. Stay tuned for more updates.
