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Woolworths is facing a trial with the ACCC over its Prices Dropped program, with a senior executive defending the company's rules to prevent misleading discounts and ensure transparency in promotional activities.
** The ACCC has accused Woolworths of using "marketing magic" to mislead customers with its "Prices Dropped" promotion, alleging that the supermarket employed deceptive pricing strategies to gain an unfair competitive advantage. A landmark trial has commenced in the federal court, with significant implications for the Australian supermarket industry.
