“Actor Pedro Pascal Takes on Chilean Pisco Brand Bearing Similar Name”
Actor Pedro Pascal is embroiled in a high-profile legal battle with a Chilean pisco merchant who has registered the brand name “Pedro Piscal” in 2023. This is not the first instance of a Chilean spirit brand drawing inspiration from a famous name, but a previous lawsuit by a Chilean winemaker against a California winery bearing his name suggests that the issue can be contentious.
David Herrera, the Chilean pisco merchant, began selling his Pedro Piscal pisco in local off-licences and restaurants. Herrera had reportedly secured approval for the brand name through the Chilean commercial regulator, which may strengthen his position in the ongoing legal battle. However, sources close to the actor’s team argue that the similarities between the brand name and Pedro Pascal’s own identity are too great to ignore.
According to reports, Pedro Pascal’s representatives have claimed that Herrera’s brand name infringes on the actor’s trademark. Trademark laws vary by country, but in general, they prevent businesses from using a trademark that could cause confusion or harm a competing business. The outcome of this dispute will likely set a precedent for other instances of Chilean brands borrowing famous names.
Pedro Pascal, known for his roles in Game of Thrones and The Mandalorian, has a global following and significant brand recognition. The actor’s team may argue that Herrera’s use of his name could dilute Pedro Pascal’s reputation or create confusion about the actor’s affiliation with the pisco brand. On the other hand, Herrera may argue that the two names are distinct and that his brand name does not imply any connection to the actor.
A Chilean judge is expected to make a ruling in the near future. This dispute highlights the complexities of trademark law in the entertainment industry, particularly when international names become involved. The case will be closely watched by industry observers and may set a precedent for future disputes around name infringement.
In a related development, the Chilean winemaker, Juan Bello, successfully protected his family’s winery name from a lawsuit by the California winery, Quintessa, which had registered the name “Juan Bello” in 2019. Bello argued that his family’s winery had been producing wine under that name since 1882, predating the California winery’s use of the name. The success of this case will likely be cited in Pedro Pascal’s lawyers’ arguments against Herrera.
The Pedro
